The Inspiring Marketer
Tim Riddle Founder & CEO
Defining the inspiring marketer
The Inspiring Marketer is looking to build deep relationships and not transactional ones. You are willing to take a broader look and you realize that your marketing is building a foundation with your audience. You probably don’t get excited about communicating facts and numbers but would rather talk about the values/stories that support those facts and numbers. You want your audience to not only know what to do, but why they are doing it. You want to be known by your audience on multiple levels...not just a financial one.
positives
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You understand that marketing is not sales. Marketing nurtures the relationship...sales
will follow. -
You are patient knowing that your marketing may take time because you are laying a foundation with your audience.
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You long for deeper relationships...
not transactional ones…and you want your content to reflect that value. -
You want your audience to understand who
you are first as opposed to solely focusing on what you can do.
potential blindspots
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You may shy away from direct
calls to action thinking it is too gimmicky or salesy. -
Your audience may like your content
but never take action to move to the next step. -
Your content might not be answering the questions/problems your audience is asking…causing your audience to check out.
-
Your audience may enjoy the values of your content but start to wonder if you can actually produce results.
-
How Discover Blindspots can help...
Inspiring Marketers love to tell stories. At Discover Blind Spots our team can help you do that more effectively by creating video content that directly reflects your voice to your audience. Also, we can help you produce more content on a regular basis to help you produce shorter and more regular bits of content. We can also do an inventory of your current marketing strategy to make sure your inspiring voice is also represented across your brand with website, email, and social media.
Over the next few weeks, I would love to share more about the marketing blind spots we can help you uncover. The goal is not to clog your inbox but to provide a few “best practice” tips that might be helpful. If at any point you want to know more and engage in a conversation, there will be a link in each email to schedule a call. Or...if you would like to begin a conversation now...click this link.