The Dependable Marketer

Tim Riddle Founder & CEO

Defining the Dependable marketer

The Dependable Marketer is disciplined, consistent, and follows a plan...and that’s 75% of the battle. You focus on doing a few things great as opposed to a lot of things average. Your audience never has to wonder where you are or what you are trying to communicate. Your dependability builds trust and you look at your marketing as a marathon as opposed to a sprint. You are not easily discouraged and willing to give your marketing strategy the time it takes to be effective.

positives

  • You show up on time. Your marketing content is not late or sporadic...your audience can count on you.

  • You pick a strategy and stick to it as opposed to always looking for the next shiny new object to cut corners.

  • You understand that marketing is a part of your daily routine...you don’t have to reboot because of constant starts and stops.

  • You have earned your audience’s trust and respect because of your consistency and dependability.

potential blindspots

  • You could get stuck in a rut. Don’t be afraid to mix it up a little. You may find it can enhance your creativity.

  • Your audience may start to look at you as one dimensional and skip your content because they think they already know what it is.

  • You might get bored...and your content may start to reflect your lack of energy and creativity.

  • You may miss out on a new strategy or new technology because you don’t want to upset your current dependable strategy.

  • How Discover Blindspots can help...

    Dependable Marketers have a strategy...and they execute the strategy...even if it’s one dimensional. At Discover Blind Spots our team can help you expand your strategy and your audience by adding different avenues for your voice to be heard. Also, our team manages the day-to-day, making sure that adding new strategies will not hinder your ability to be dependable. In essence, we can become your fractional marketing team with years of experience and state-of-the-art technology for a fraction of the price of hiring a new staff member.

    Over the next few weeks, I would love to share more about the marketing blind spots we can help you uncover. The goal is not to clog your inbox but to provide a few “best practice” tips that might be helpful. If at any point you want to know more and engage in a conversation, there will be a link in each email to schedule a call. Or...if you would like to begin a conversation now...click this link.

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